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Strategic Management for Tourism, Hospitality And Events

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Author/s: Evans, N
3rd Edition
SKU: 9781138345942
R 1 075.00
Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a tourism, hospitality and events context and brings theory to life by integrating a host of industry-based case studies and examples throughout.