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Strategic Brand Management: Building, Measuring and Managing Brand Equity

Keller - 5th Edit
SKU: 9781292314969
R 1 235,00

Strategic Brand Management: Building, Measuring and Managing Brand Equity

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Key Marketing Metrics: 50+ metrics every manager should know

** STOCK DELAYED AT PUBLISHERS - DUE BEGINNING OF MAY Bendle, N. T., Farris, P.W., Pfeifer, E., Reibstei - 2nd Edit
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Practice of Market Research, An Introduction

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