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Social Media Marketing

Available to Order - Estimated Delivery 3-4 weeks.
Author/s: Tracy L. Tuten
4th Edition
SKU: 9781529731989
R 790.00
The market leading and award winning text on social media marketing has been fully updated for this fourth edition. With a balance of essential theory and practical application, the text has been been thoroughly revised to reflect the latest developments in social media marketing research and practice.11 new case studies have been added to the 'Case Zone', including TikTok, LEGO, Nespresso and Puma. A student-engaging case study now runs throughout the entire textbook looking at the US based company Kombucha 221 BC to help develop understanding of each chapter.