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Principles Of Marketing

Author/s: Kotler, Armstrong
19th Edition
SKU: 9781292449364
R 1 295.00

Encourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace. Principles of Marketing, 19th edition has been extensively revised to present the fundamentals of marketing within an innovative customer-value framework. Reach every student with the MyLab & Revel editions for this text.

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