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Media Management: Strategy, Business Models And Case Studies

Available to Order - Estimated Delivery 3-4 weeks.
Author/s: Wirtz
2nd Edition
SKU: 9783030479152
R 1 999.00
Digitalization significantly changes the media. To cope with this change and to exploit new market opportunities is a major challenge for media corporations. Bernd Wirtz provides a valuable guideline for this new world, combining theory, facts, and practice.