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Media Handbook A Complete Guide To Advertising Media Selection, Planning, Research, And Buying

Available to Order - Estimated Delivery 3-4 weeks.
Author/s: Helen Katz
8th Edition
SKU: 9780367775568
R 1 799.00
The eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes. Starting with the broader context in which media planning occurs, including a basic understanding of competitive spending and target audiences, the book takes readers through the fundamentals of each media channel, leading to the creation of a media plan. Throughout, concepts and calculations are clearly explained.