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Mass Communication Theory

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Author/s: Mcquail, Denis
7th Edition
SKU: 9781473902510
R 945.00
Now in its seventh edition, this landmark text continues to define the field of media and mass communication research, offering a uniquely detailed, broad, and balanced guide. It maintains the narrative into the world of pervasive, ubiquitous, mobile, social and always-online media that we live in today.