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ISE Crafting and Executing Strategy: Concepts

Author/s: Arthur A. Thompson, A. J. Strickland, John E. Gamb
23rd Edition
SKU: 9781264370597
R 1 180.00
Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts 23e has a long-standing reputation of being the most teachable text. It is regarded as the benchmark by which all others are measured. It is engaging, clearly articulated and conceptually balanced mainstream treatment of the latest developments in theory and practice include the clearest presentation of the value-price-cost framework. Our co-author, Margaret Peteraf, a highly regarded researcher, helped integrate both the resource-based view of the firm from the perspective of both single-business and multi-business strategies.