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Health Service Marketing Management In Africa

Author: R Hinson, K Osei-Frimpong, O Adeola, L Aziato
Print to Order - ETA 6-8 Weeks
SKU: 9781032176239
R 999.00

This book responds to calls for quality healthcare service management practices or processes from developing economy perspectives. Focusing primarily on African and other developing economy contexts, this book covers seven thematic areas: strategy in healthcare; marketing imperatives in healthcare management; product and pricing management in healthcare; distribution and marketing communications in healthcare; managing people in healthcare; physical evidence and service quality management in healthcare; and process management in healthcare.