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Digital Marketing Strategy: An Integrated Approach to Online Marketing

Author/s: S Kingsnorth
3rd Edition
SKU: 9781398605978
R 740.00

Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing. Now fully updated, this third edition covers the integration of AI in marketing, e-commerce, marketing automation, affiliate marketing and how to use digital analytical tools, plus new strategies for the latest cookie changes and privacy protection.

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