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BPhil Honours in Marketing Management

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Picture of Marketing Strategy: A Decision-focused Approach

Marketing Strategy: A Decision-focused Approach

Walker, Orville C. - 2014/8th Edition
R 968.00
Picture of Strategic Brand Management Building, Measuring and Management brand equity

Strategic Brand Management Building, Measuring and Management brand equity

Keller - 2013/4th Edition
R 935.00
Picture of Digital Marketing Excellence - Planning, Optimizing and Integrating Online Marketing

Digital Marketing Excellence - Planning, Optimizing and Integrating Online Marketing

Chaffey D & Smith PR - 2017/5th Edition
R 479.00
Picture of Global Marketing

Global Marketing

S Hollensen - 7th, 2017 Edition
R 840.00
Picture of Practice of Market Research, An Introduction

Practice of Market Research, An Introduction

Yvonne McGivern - 2013/4th Edition
R 895.00
Picture of Services Marketing: Integrating Customer Focus Across Firm

Services Marketing: Integrating Customer Focus Across Firm

Wilson, Zeithaml - 2016/3rd Edition
R 980.00

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