IMM BPhil Honours in Marketing Management Books

Digital Marketing Excellence - Planning, Optimizing and Integrating Online Marketing

Chaffey D & Smith PR - 5th Edit

R 599,00

eBook - Connect - Services Marketing: Integrating Customer Focus Across Firm - 1 Year subscription

Wilson, Zeithaml - 3rd Edit - 3 - 4 working days to issue Connect code
This is not an instant download. Access codes take 3 - 5 working days from when payment is received to issue.

R 899,00

Marketing Strategy & Competitive positioning

Hooley G, Piercy NF, Nicoulaud B,Rudd JM - 7th Edit ** PLEASE NOTE - IMM STUDENTS require the 6th edition which is out print. IMM recommend that their students purchase the eBook of the 6th edition.

R 1 550,00

Practice of Market Research, An Introduction

Yvonne McGivern - 4th Edit

R 1 210,00

Services Marketing: Integrating Customer Focus Across Firm

Wilson, Zeithaml - 3rd Edit

R 1 050,00

Strategic Brand Management: Building, Measuring and Managing Brand Equity - Global Edition

Keller - 2019 - 5th Edit

R 1 225,00

Marketing Strategy & Competitive Positioning

Hooley, 6th Edition. Perpetual License. Not an instant download. We need to process your payment and then request a code from the publisher which takes approximately 3 – 5 working days.

R 899,00

eBook - Global Marketing

Hollensen, 7th Ediition. Perpetual License. Please note this eBook is not an instant download. Once payment has been received, it will take 3 - 5 working days for the publisher to issue your code.

R 999,00

eBook – Practice of Market Research

Yvonne McGivern – 4th Edit. Perpetual License

R 790,00