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Africa's Business Revolution: How to Succeed in the World's Next Big Growth Market

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Author: Leke, Chironga, Desvaux
SKU: 9781633694408
R 915.00

For global and Africa-based companies looking to access new growth markets, Africa offers exciting opportunities to build large, profitable businesses. Its population is young, fast-growing, and increasingly urbanized--while rapid technology adoption makes the continent a fertile arena for innovation. But Africa's business environment remains poorly understood; it's known to many executives in the West only by its reputation for complexity, conflict, and corruption.